Introduction

Established in 1982, Diamond Paint Industries Pvt. Ltd. (formerly known as Millat Industries) has come a long way to enjoying the privilege of being Pakistan’s “Largest Selling National Brand”.

Through our dedicated team of around 400 individuals and a distribution network panning across Pakistan and even abroad, we are continuously progressing and evolving ourselves.

With Diamond Paints’ sheer determination, vision and the urge to be the finest industrial as well as decorative paint manufacturers in the country, our customers can rest assured that we are keeping up with their ever changing needs. We love bringing our customers’ imaginations to life….

Who We Are

Our vision...

To become the customer’s most preferred and trusted paints and coatings brand in the industry

Our mission…

  • Continuously improve our products and processes so as to keep up with the varying needs of the market
  • Create a safe, healthy, challenging, favorable and talent rewarding environment for the employees
  • Establish a sense of stewardship amongst employees; train and develop staff to polished professionalism
  • Maintain a customer centric approach by frequent and direct contacts to ensure customer satisfaction

Our core values…

  • Professionalism -Utilize specialized expertise, systems and routines to carry out best practices
  • Integrity -Characterize our efforts with honesty and loyalty towards the company, the customers & ourselves
  • Innovation -Benefit from technology and innovation to develop better products and efficient processes
  • People -Attract, develop, train and retain the best talent, take care of our people and create a challenging environment for them to work in
  • Benevolence -Taking care of the society and the people around us by playing our part as a socially responsible corporate entity

Our Building Blocks

Research and Development
Research and Development is responsible for the launch of new products. Our R & D department constantly researches and keeps up to date with competitive analysis. This exercise gives us an edge over the competitors. We invest heavily in research and development and pursue every opportunity to produce even more economical but high performing products.

Manufacturing
With continuous development of the company’s operations, we also make sure our production processes stay upgraded. The surge of industrial products in the industry has only served as an impetus to our mission of matching the market’s demands. In this regard, Diamond Paints has recently enhanced their manufacturing abilities.

Quality Control
The company maintains a strict Quality Control Department to ensure that manufactured products maintain a consistent quality and conform to the standards painstakingly laid down for each individual product. Our Quality Control Department’s input in these procedures aides us in the standardization of products and optimization of production resources.

Distribution
Diamond Paints’ products are available countrywide. Our company’s growth has consistently risen over three decades to cover the furthest of places in Pakistan. Our efficient sales and distribution network has given the company a competitive edge over other players in the industry. Diamond Paints’ distribution network has now reached across the border to Afghanistan, Central Asia and Africa.

Marketing
Employing an aggressive marketing approach, the brand has secured its rank by remaining amongst the top in the industry for almost three decades. The marketing strategy for the brand has always been based on innovation. The company has been active in its brand building through effective customer care ensuring value for the customers’ money. The Durasilk launch in 2009 and the recent corporate launch brings the essence of the company’s enhanced focus towards customer care.

To analyze the trends and needs of a certain market, the brand maintains its contact and interaction with its clientele. The system is highly effective prior to new product development and testing innovations in the market. A strong market share and customers’ trust further play their role in making fresh products a success.

Careers

At Diamond Paints, we strongly believe that employee satisfaction is the key to organizational growth. Picking the best talent
in the industry, we consistently endeavor to provide our people with opportunities that help them realize their true potential.

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Our Customers

Diamond Paints has made lasting business relationships with some of the most prestigious organizations in Pakistan.
The company has always strived to meet the needs of a varied clientele, some of which are associated with the:

  • Government Sector
  • Home Appliances Industry
  • Motorcycle and Bicycle Industry
  • Hotels, Clubs and Resorts
  • Housing Projects
  • Telecommunication
  • Transformers and Switch Gear Industry